Responsible drinking is a crucial message from drinks producer Diageo. But how do you highlight something like this creatively?
Our concept: why not play a game? We placed five custom-made grabbing machines in busy nightlife venues. Anyone who inserted a euro always had a prize: from a voucher for a free bottle of water at the bar, to an alcohol tester, a free taxi ride or even a ride home by limousine. With the proceeds, Diageo sponsored a good cause.
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Keep It Quiet is an agency where creativity and effectiveness come together. By having a highly interactive, open way of working we have a fast-moving, fast-working, and collaborative culture.
Keep It Quiet don’t just settle for organizing thrilling events, brand experiences and logistics, we create experiences that connect people on an intellectual and emotional level.