Diageo became a sponsor of Casablanca in 2011, one of the last free summer festivals in Antwerp.
Their question: Getting everyone ready for J&B.
Our concept: We first made sure that every visitor had seen a J&B poster or flag somewhere. All the bars were fully decorated and provided with logos. But the real activation happened on stage. On the marquee stage, between two performances, the J&B mirrorball man gave an unforgettable performance, together with his J&B ladies. The show ended with a logo explosion and a sea of glow sticks in the audience. Trust us: that looked as fun as it sounds.
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Keep It Quiet is an agency where creativity and effectiveness come together. By having a highly interactive, open way of working we have a fast-moving, fast-working, and collaborative culture.
Keep It Quiet don’t just settle for organizing thrilling events, brand experiences and logistics, we create experiences that connect people on an intellectual and emotional level.